CHARITY RIDE
2026 a celebrity biker led ‘ride in’
Get your helmets ready and join Steve Parish and special guests on a unique charity ride which departs M5 Strensham Services as you take in a scenic route through the Worcestershire countryside to Shelsley Walsh.
The leisurely ride culminates at Shelsley Walsh Hill Climb, one of the oldest motorsport venues in the world for its annual ‘Bike Bonanza’!
Participation includes Bike Bonanza event entry, forward parking, access to paddock, hill, and spectator enclosures. Plus £3 per participant will be donated to the vital work of the Midlands Air Ambulance Charity who are our charity beneficiary of the event.
Motorcycle Charity Ride FAQs
About the Midlands Air Ambulance Charity
Midlands Air Ambulance Charity operates and funds three air ambulances covering six Midlands counties including Gloucestershire, Herefordshire, Shropshire, Staffordshire, Worcestershire and the West Midlands. Every second counts in an emergency and on average, their crew arrive on scene within ten minutes, whether by air ambulance or in one of their critical care cars.
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Each year it costs more than £16 million to maintain the three aircraft and the provision of a lifesaving service.
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Each air ambulance mission costs an average of £2,950. Each critical care car mission costs £288 on average.
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The charity does not receive funding from the Government or National Lottery for its daily missions so relies entirely on the support and generosity of local people and businesses.
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Since 1991, they have responded to over 70,000 missions, making them one of the busiest air ambulance services in the UK.
The charity mission is to provide patients with outstanding pre-hospital care and life saving intervention through the operation of helicopter-led emergency medical services (HEMS) – they will continue to save more lives and improve survivors’ quality of life through the provision of a comprehensive, transparent, clinical, and operational helicopter led emergency service aligned to changing patient need and demand.
The charity responds to some of the most traumatic incidents including cardiac arrests, road traffic collisions and sports injuries. The aircraft reaches remote locations to attend to patients unreachable by land ambulance.